Ameda

HOLISTIC DIGITAL STRATEGY FOR MEDICAL DEVICES AND THE MILLENNIAL MOM

The client.

With roots in the hospital, and over 75 years of experience, Ameda supports new mothers with a product line of breast pumps and accessories as well as breastfeeding education. Ameda is centered on Mom’s unique journey, wanting every mom and baby to have the best possible start in life, and believing breast milk is the best start for a newborn child.

The opportunity.

Ameda was about to launch a new state-of-the-art breast pump, Finesse, and felt the need to evolve its customer experience—in its current state, the site did not yet support ecommerce. The work required would help to elevate the the brand, increase visibility, and drive conversions and sales, all while activating a community of moms.

The outcome.

Ameda engaged Mabbly to help launch the Finesse product and improve the brand's digital presence. We designed and developed a best-in-class ecommerce experience for Finesse, and developed an SEO strategy optimized for visibility and clicks, driving traffic to the new Finesse page.

SEO optimization for the win.

The goal was simple: increase relevant clicks and conversions. The result was astounding. We increased traffic and visibility to the site and sales on the platform, all while maintaining a rich user experience.

85
%
re-capture of lost traffic
5
%
increase in organic traffic leads
10
x
increase in position for organic keywords