While there are plenty of digital marketing services to choose from, it can be argued that search engine optimization, SEO, is one of the most important things you can be doing for your business. SEO is the process of increasing website traffic via organic search results on search engines such as Google, Bing, and Yahoo. Ever looked past the second page of Google? Neither have we, and that’s exactly why we all need strong SEO practices.
Back in 2010, SEO was all about creating links to your website. SEO is now much more complex than that. SEO has evolved over the years to become more complex than ever before in order to ensure that the highest ranked websites are of high quality. In order to do this, sites like Google are constantly improving their algorithms. Search engine optimization now focuses on creating an amazing user experience, offering your audience high quality videos, blogger outreach, onsite blogging, digital public relations, and social media.
Does it really matter?
The answer is, yes! Your ranking on search engines matters, maybe even more so than you realize. People generally don’t look past the first few pages of search engine results. In fact, over 1.4 billion searches are conducted every hour … 75% of users never view the second page of search results. If people can’t find you easily, it won’t help your business.
How does it work?
Search engines, like Google, promote pages in which they believe have authority. This means that your business must have engaging, high quality content and links in order to rank towards the top. Maintaining visibility in search engine results has become increasingly important, especially because 80-90% of customers check online reviews prior to making a purchase.
By utilizing SEO strategically, your business can become more visible on various search engine’s results pages, which will increase the traffic to your website. One benefit of using SEO is the opportunity to find new customers and grow. Another is having the opportunity to beat your competition just based on search engine rankings. An optimized website that gains more organic traffic, is like having your business open 24 hours a day, 7 days a week.
If you’re pressed on time, simply watch this one-minute video.
Mabbly SEO Video
Remember, SEO is important because the value it can add to your business is tremendous. Not having a healthy content profile can and is, harmful to your business, especially because that is one of the factors Google takes into account when evaluating your website. SEO is a never-ending process, so take the time to create a strategic plan that includes SEO. Take advantage of this powerful tool to get your business to the top of the search engine results, today!
How’s your business ranking? Consider looking into a digital marketing agency to help you with all your digital service needs!