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FYI on Chicago AMA

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Chicago AMA

The American Marketing Association Chicago

The AMA stands for a lot of things—from the American Medical Association to the American Motorcyclist Association. But for thought-leadersand media pros, the AMA stands for The American Marketing Association, an organization that brings marketers across all specialties together for collaboration and inspiration.

The Chicago chapter, known as Chicago AMA, connects with more than 10,000 marketing professionals in both B2B and B2C industries through workshops, seminars and other networking events including:

Evening With Experts: Selecting a CMS for Inbound Marketing

On October 22, Chicago AMA’s Evening With Experts begins at 6:00 pm with registration, followed by networking opportunities—complete with beer, wine and appetizers—on the 12th floor of 222 W. Merchandise Mart Plaza in Chicago. From 7:00 to 8:30 pm, CDK Global’s Global Digital Marketing DirectorKent Ecklor will take the floor to offer insights on:

  •  what to consider when selecting a CMS for inbound marketing.
  •  how to structure a CMS for inbound marketing.
  •  how to implement lead scoring with a CMS

In addition, AMA’s Evening With Experts seriesincludes its annual capstone event The CMO Panel which empowers marketers with tips onhow to stay ahead of today’sever-changing business landscape, while providing a social setting where attendees can network with their marketing peers over cocktails and appetizers.

Momentum 2015: Get Smart: A Data-Driven Approach to Modern Marketing

AMA Chicago understands as technology evolves, marketers must organize, interpret and protect an overwhelming amount of consumer and product data. That’s why, on November 10, the organization will present a half-day marketing technology conference to address the latest in predictive analytics, social and data-driven marketing optimization, and data security.

Get Smart: A Data-Driven Approach to Modern Marketing is designed to show marketers how to avoid data overload. From 12:30 pm to 5:00 pm, those who come to Gleacher Center on 450 N. Cityfront Plaza Drive, may attend seminars on:

  •  The Social Customer Experience: Harnessing All That Feedback

led by Anne McGraw, Global Marketing Communications, Nissan Motor Company

  • Social Media and Consumer Inquiries about Data Breaches – What is the Marketers Role?

led by Liisa Thomas, Chair, Privacy and Data Security Practice

  • Top 10 ways that Marketers can Improve Business Performance with Predictive Analytics

led by Laura Squier, Director of Sales and Business Development for Advanced Analytics, QueBit

To learn more about AMA Chicago and its events, visit chicagoama.org.