A Digital Marketer’s Thanksgiving

Thanksgiving is here—a time to get together for food and football. But before you leave the office to socialize with family, don’t forget to gather around the conference table to give thanks for social media, SEO, and PPC, all of which have eased the duties of digital pros such as yourself.

While Social Media has empowered the consumer to voice their views to corporations, it’s also offered advertisers a more effective way to interact with their target market since 89% of 18-29 year-olds; 72% of 30-49 year-olds; 60% of 50-60 year-olds; and 43% of 65 year-olds use social media. Of the 1.15+ billion Facebook users, almost 50% credit it as their number one influencer on purchases—a figure that puts the great in grateful.

As an effective way for online consumers to find your brand, SEO (Search Engine Optimization) is another marketing practice that merits thanks. Research indicates 75% of web users do not scroll past the first search page so it’s essential to attain a high ranking listing via content. As a result, more than 80% of companies regard their blogs as an essential asset to their SEO success. This is particularly so since 70 to 80% of users ignore paid ads.

When it comes to measuring a user’s online experience, savvy digital marketers can raise their glasses to PPC (Pay Per Click or Cost Per Click). By being able to accurately measure user action with Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, and even Facebook, advertisers need only pay for how many users actually engage in an ad with a click. In addition to saving money out of the gate, this gives businesses a clearer picture of their ROI as well as painting a picture of their most loyal customers. And that type of data is worth gobbling up.