Black Friday Digital Marketing Tips for Small Business Owners

Black Friday Marketing Strategies

You have seen Santa in the mall by now, so it is officially holiday season. The actual winter holidays are more than a month away, but Thanksgiving is next week, which means so is Black Friday. Black Friday is a premium shopping day in the United States, driving business to thousands of businesses of all sizes across the country. Is your Black Friday marketing strategy in place already?

Email Campaigns

Many entrepreneurs scoff at email campaigns in a technological environment that has more exciting apps and platforms to market their businesses. However, last year, email campaigns brought in 27 percent of holiday sales. Follow these tips to make sure that your email campaign is effective, clear, and stands out from the rest:

  • Promote the discount and a clear call-to-action (CTA)
  • Include captivating images, fun GIFs, or short videos
  • Offer a free gift, or create a contest or giveaway
  • Keep it light and funny
  • Send emails notifying of low inventory, to create urgency
  • Extend your sale

Invest in Ads

It’s a good idea to invest in Google AdWords and Facebook Ads throughout the year, but it can make an exceptional difference during the holiday sale season. With Black Friday targeted advertisements, you can drive traffic to your site with a great PPC campaign. Do your research and implement the best keywords, set up automation, and choose the best times of day for your customers to see the ad.

Mobile Friendly

It is crucial for your website to be mobile friendly to power e-commerce. More than 60 percent of adults in the U.S. own a smartphone, so it stands to reason that there is a considerable amount of mobile shopping happening on Black Friday, and definitely on Cyber Monday. Your website can be optimized to be viewed on the phone, which means that it is organized well and loads quickly. You can drive mobile purchases by emailing Black Friday coupon codes specifically for mobile shopping.

Social Media

Not marketing on social media is the best way to keep your business in the Stone Age. Social media strategy should be the first part of your marketing plan that you create. Therefore it goes without staying that social media marketing should be a big part of your Black Friday campaign.

Use social media to share coupons, announce promotions and contests, and regularly remind customers on Facebook, Twitter, Instagram, Pinterest, and other social media platforms of your Black Friday deals. Keep content engaging and holiday-relevant, and capitalize on social media trends and hashtags, especially #blackfriday.