Client-Tell: Industry experts serve up advice on client services

Exceptional Client Services Advice

Since business began, ways to define and handle clients have been a topic of conversation. As the discussion continues into the 21st century, today’s digital marketers, advertising agencies and small businesses have the benefit of current advice as well as words of wisdom from past pros as the following quotes show.

“A client is to me a mere unit, a factor in a problem.” – Arthur Conan Doyle

“Never say no when a client asks for something, even if it is the moon. You can always try, and anyhow there is plenty of time afterwards to explain that it was not possible.” – Richard M. Nixon

“The client is not always right.’ – Enzo Ferrari

“The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.” – David Ogilvy

“There are rules in advertising, and those rules are self-imposed by the client companies because they don’t want their products to be seen as dishonest.” – Paul Arden

“I need a close contact to the client, whoever it is, and a commitment of the client to go out and do a process together. I want to do the best for him. I need his respect and his patience. I want to work with a sophisticated person who’s interested in a good building and not in my name.” – Peter Zumthor

“A consultant is someone who saves his client almost enough to pay his fee.” – Arnold H. Glasow

“The relationship between a client must be ‘we.’” -Billy Baldwin

“We reinvent ourselves to solve a client’s problem. It’s more than just tweaking. It’s rethinking what your audience wants and needs. Isn’t that what great actors constantly do?” – Merrie Spaeth