Do I need a blog as part of a digital marketing strategy?

Many small business owners wonder whether they need a blog for digital marketing purposes. We’ll get right to the point and give you a short, quick answer: YES!

A blog is a non-negotiable for any digital marketing campaign. But as a small business owner, we understand that time is of the essence. Whether you run a small law firm, a hair salon or a plumbing business, a blog can supplement your online presence when done correctly.

To get started, here are some digital marketing dos and don’ts when launching a blog:

DON’T have a blog solely for the sake of having a blog. A blog that isn’t updated frequently or has poorly written content won’t perform well. The “blog” tab on your navigation bar or footer is just taking up space unless you use this real estate to maximize your digital marketing efforts.

DON’T sacrifice quality. This relates to the previous point. Digitalmarketing is rooted in captivating your audience, so make sure you produce valuable content that readers will find useful or interesting instead of fluffy posts that simply fill your weekly blog quota.

DO establish yourself as an industry thought leader. You’re the boss! You own a business! You must know a little something about your craft. But seriously, don’t be shy—you know your stuff! Use your blog as a platform to share your expertise and establish credibility for your business.

DO blog for leads. Anything business efforts should be executed with the goal of increasing your bottom line. Consistent blogging and creating quality content regularly—multiple post a week—can help draw organic traffic to your site, which translates to more exposure and ultimately more conversions.

DON’T use too much industry jargon. But DO think like your customers. Use language they can understand, and position your blog a place to answer any questions your audience may have.

DO promote your blog on social media. This is a great digital marketing strategy to let your audience know when you’ve published a new article and a way to increase your brand’s visibility.

DO enlist help if you need it. We understand you run a business and have a lot on your plate. Cranking out multiple blogs probably doesn’t fit seamlessly into your already hectic schedule. A digital marketing firm (like Mabbly!) knows blogging and digital marketing, so you can focus on running your business.