Digital PR firms providing digital marketing services and small business social media may want to take note of what big wigs are saying about the industry, for better or for worse.
THE GOOD
“Once social media was introduced, it enabled a new way for people, particularly the younger generation, to connect with one another, based on common interests, goals and even values.” – Raymond Arroyo
“Social media allows me to pick my times for social interaction.” – Guy Kawasaki
“Smart phones and social media expand our universe. We can connect with others or collect information easier and faster than ever.” – Daniel Goleman
“Technology and social media have brought power back to the people.” – Mark McKinnon
“In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility – and, I suggest, move us towards a more sustainable practice of capitalism.” – Simon Mainwaring
“Social media are a catalyst for the advancement of everyone’s rights. It’s where we’re reminded that we’re all human and all equal. It’s where people can find and fight for a cause, global or local, popular or specialized, even when there are hundreds of miles between them.” – Queen Rania of Jordan
THE BAD
“The most obvious drawback of social media is that they are aggressive distractions.” – Bill Keller
“Social media has taken over in America to such an extreme that to get my own kids to look back a week in their history is a miracle, let alone 100 years. “ – Steven Spielberg
“Everyone is living for everyone else now. They’re doing stuff so they can tell other people about it.” – Karl Pilkington
THE UGLY
“Social media has created a legion of social delinquents, billions of people speaking not their minds but their spleens, venting everything from the gum-cracking snark befitting a hair-twisting mall rat to the froth-flecked rage of a bell tower marksman.” – Steven Weber
“Because it’s so easy to medicate our need for self-worth by pandering to win followers, likes and view counts, social media have become the metier of choice for many people who might otherwise channel that energy into books, music or art – or even into their own web ventures.” – Neil Strauss
