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Start the new year running—online with digital media webinars

Time to empower your digital marketing knowledge

Every holiday season, we learn valuable lessons: don’t eat too much dessert, take the tree down before it takes you down, and what digital marketing devices are hotter than Santa’s pants when he climbs down a lit fireplace. Well, digital marketing agencies will be interested to see 17% of online sales were made on a tablet or smartphone—which is more than a 46% increase from the previous holiday season!

If you’re among the small business social media wondering how mobile will evolve especially in the digital marketing industry, from low-energy Bluetooth beacons to Google Glass in 2014, then check out what mobile expert Ken Yarmosh has to say about smartphone and tablet applications (and more) in a Vocus Webinar on Wednesday, January 22, from 2 to 3 p.m., Eastern Time.

As founder and CEO of savvy apps (a full-service agency that helps big brands and serious startups make life better, one app at a time), Yarmosh talks about the future of applications at outlets ranging from Bloomberg TV to Google. To sign up for the webinar, visit http://resources.vocus.com/KenYarmosh?source=EE1.

Vocus is also presenting a webinar with Edelman’s Chief Content Strategist Steve Rubel on sponsored content’s role in the media mix. Rubel will explain why media outlets may be offering native advertising as an amplification tool for brands; how deploying sponsored ads in an ethical fashion can build trust; and how to integrate native ads into your media ‘cloverleaf’ with traditional, social and owned media. This can also help you understand how this can be of a great tool in digital marketing.

A media, technology and digital culture thought leader for 20 years as well as an Advertising Age columnist, Rubel will offer anecdotal tips for today’s communicators seeking to improve their digital marketing game at the webinar on January 8 at 2 p.m., Eastern Time. To register, visit http://resources.vocus.com/SteveRubel?source=EE2.

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