Let me introduce to you three local coffee and social media guru’s.
Chicago based roasters, Bow Truss, Next Door Chicago and Metropolis Coffee have carefully crafted the perfect brews as well as social strategies. As for any business, taking a product and trying to connect it with your customers takes an effective marketing strategy. It has to be unique and not too self-promoting, or the brand doesn’t quite have that sticking power. The key is to associate that product with a personality, so that the attention and engagement flow naturally.
A small business that is beginning to launch into social media can easily become spread too thin. Trying to cover all social platforms that are available, without having the relevant content ready to consistently update does not retain traction. Seeking what message, image and engagement you feel best aligns with your social strategy will help you determine what platforms to utilize.
So, onto the guru’s…
Create engaging activities. Bow Truss teaches Manual Brew Classes, so you can sip your coffee like a true connoisseur. Take a look at this Instagram post and note why it is perfect.
- Info about the class gets the people in the door
- The link = Call to action. Tell your customer what you want them to do!
- Great imagery. Capture something that looks as good as it tastes, who wouldn’t want to share this!
Next Door Chicago
Be the expert. Metropolis understands the importance of a perfectly dripped shot of espresso and the art of steaming milk to quality froth. Although we can taste their expertise in their products, they go the step further and showcase their talents on YouTube. It instantly personalizes the brand and process.
Pro tip: make sure you quickly respond to your customers RT/ Mentions and questions, you won’t believe how much they will love you for it!