The Evolution of SEO

The ultimate goal of online marketing is to generate leads/sales for your company, but that can’t be accomplished if customers can’t find you. SEO (Search Engine Optimization) is the process of improving your visibility online, it can result in an increase in keyword rankings, leading to an overall traffic increase on your website.  A digital marketing agency in Chicago created this doodle to show the evolution of SEO.

Back in 2010 SEO was all about creating links to your website. That is not the case anymore! Now it is much more than that, in 2014 SEO is about creating an amazing user experience through videos, social media, onsite blogging, blogger outreach, digital PR and much, much more!