The art of PR is just that: art. Inspired, forward thinking, and sometimes difficult to interpret without the right eye …
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Why Brands Must Form an Identity to Remain Relevant
Real talk. Being a brand in today’s sleek, modern, and oh so digital world is hard. At any given point …
How B2B is Different Than B2C Marketing
Consider a brand of granola bar recently funded for large-scale production on Kickstarter. With the capability to fulfill orders in …
Can Influencers Really Help Your Brand?
If you’re privy to the ways of advertising into today’s world, you know there’s likely a higher return to be …
User Experience Marketing
How software engineering can help marketers build stronger brand relationships. If you’ve spent any time using software, your user experience …
Let’s Talk SEO, Seriously.
Search Engine Optimization, or SEO for those who are familiar, has been the foundation of marketing for many years. Thanks …
Influencer Marketing and Artificial Intelligence
Influencer marketing has existed in the realm of advertising for a while now, however it is constantly evolving, growing, and …
How to Have an Effective Marketing Plan in 2018
If you are an entrepreneur starting up your first company, a freelancer, or you’re a part of a large organization, a …
Google’s SEO Algorithm: Why It’s Important to Stay Ahead of the Game
SEO is the holy mecca for gaining website visibility and getting your content out into the world of Google. But, …
Creative Branding Tactics to Help You Stand Out and Stay Ahead
Think about the last time you sat through a pre-roll ad on YouTube without counting down the seconds until its …
Guerrilla Marketing: Netflix is (not) a Joke
Netflix is not only breaking standards with how they produce shows and movies, but also with their unique marketing campaigns. …
Super Bowl Marketing and Why It Can Be a Success
Your significant other walks around the house occasionally mimicking the Man Your Man Could Smell Like. Your aunt still exclaims, …