The advent of digital marketing has thrown traditional industries and digital PR firms of the 20th century on its ear, causing many companies to clean house, switch gears and shift focus on digital media advertising. But with talk of flying drones recently making the news, job security remains shaky in the 21st century. Fortunately there’s hope, help and humor from Suzen Fromstein’s new book Suits and Ladders: Ten Proven Ways to Keep Your Job Safe (with a few jokes thrown in). It is surely the best companion for digital marketing firms nowadays.
Marketing is a game of oneupmanship, innovation, and game changing. No longer are the traditional means of advertising or marketing working. It has been common knowledge that digital marketing agencies are struggling to keep track of the vast changes in the digital market landscape. Outlets like television commercials and magazine adverts do not necessarily achieve the promotion of a product like they used to. It used to be that there were three channels, then there were twelve and here we are in today’s age with thousands of channels and an extreme fracture of exposure for something that is being marketed.
Digital marketing is doing a double-take since recent research shows women outranking men on social media’s top three sites. That’s right, the gentler sex has a stronger presence on Twitter with 58%, Facebook with 64%, and an overwhelming 80% on Pinterest.
Although news is ever-changing and research reports are always finding new data, there are some references and guidebooks that are must-reads when it comes to fully understanding digital media advertising, digital marketing and small business social media.
In the social media realm, Twitter is often seen as the most elusive platform. Small business owners, whose savvy often lies outside social media marketing, are often bewildered by Twitter. But no worries—Twitter is just as approachable as Facebook or YouTube, and when used effectively, Twitter can be an integral part of your digital marketing campaign.
At its core, digital marketing is the use of electronic media to promote brands, companies or services. It’s all about increasing one’s visibility and being found on the Internet. However, digital marketing isn’t so simple (There’s no “easy” button for this!).
A successful PR campaign isn’t complete without an on-site blog. No problem—blogging seems pretty straightforward, right? Well, kind of. Like any facet of PR strategy, blogging requires strategy and proper execution. So that begs the question is, “What makes a successful on-site blog?”
The overlaps between public relations and pay-per-click (PPC) advertising may not be as obvious as other digital marketing mediums. Still, PPC can be essential to a successful, comprehensive PR campaign. Let’s take a look at how PPC can supplement a company’s PR efforts
The Union of PR and SEO Public relations and SEO have an interesting, co-dependent relationship these days. PR, a practice that long predates SEO and the Internet, has evolved into a critical component of SEO. Some may even argue (Ok, I argue this!): The most effective practice of SEO is now nothing more than well-executed, online PR.
In short and in the most humble self-comparison, Mabbly is the Leo Burnett of small business. We’re a full-service digital marketing and PR agency specifically geared specifically toward small, Web-based businesses. As a small business ourselves, we know there are specific challenges with budget, resources and whatnot. That’s doesn’t mean you have to compromise on other important areas of your business—like your digital marketing efforts. It’s just about knowing where to turn for answers. Mabbly is here to provide realistic and achievable solutions for people like us—small business owners!