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Overqualified and Under Utilized

2 minutes read

The job market these days in the US seems perennially bad. That phrase ‘you never know, especially in this economy,’ is overused and dry but profoundly accurate. In the world of marketing it’s the very same. Employment is tough to come by and the solution may not seem apparent, until you do some digging.

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Last week President Obama spoke about how the long term unemployed (eight months) have for some reason a lower chance of getting a job than someone who has been out of work for a month. This is a grim trend that does not seem to have a purpose or a solution.

One term many unemployed individuals come across when a company sends them a rejection is ‘we’re sorry, but you’re overqualified for the job.’ This term essentially means: ‘we cannot pay you market prices for what you seem to be worth.’

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The best place to get down and dirty with a situation like that is finding a job in the startup world, where expertise comes at a premium but the expectation is you will be paid less. The startup culture often avoids cruel accounting rationalities for not hiring. In the same arena, startups actually hire and fire at a much faster rate. Statistically one could at least experience a better chance to be hired at a startup at the least.

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Digital Marketing is a hotbed for startups as the field is constantly evolving and one cannot necessarily be overqualified, because no one is. Agencies that specialize in Digital Marketing in Chicago like Mabbly, take a stab at what works, and the startup culture is strong with us.

Not everybody can work in digital marketing though, and if you’re a former senior level executive that seems to be a hindrance more than an advantage. Steve Burningham, a retail services expert recently wrote about expensive labor:

“Consider this, if the new employee could increase your company’s gross revenue by $1,500,000 to $2,000,000 a year with a minimal or no increase in operating expenses, is he/she not worth another ten to twenty thousand dollars a year?”

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(Common Reaction to being ‘Overqualified’)
The marketplace is slowly bouncing back, but not with any help from this overqualified sentiment.