How to Increase Brand Awareness for Small Businesses
Small business owners make the mistake of thinking that branding is only for large corporations like McDonald’s or Sephora, but the truth is that although these are some of the more recognizable brands across the country (and world), that doesn’t mean that it’s not important for small businesses, too. Digital marketing, particularly effective display advertising, is as important as ever to the small business sector, and now it is more than just getting clicks. Digital marketers are capable of designing campaigns that truly build brand identity and awareness.
Building Brand Awareness
Before you can advertise your business, you must a cohesive message and expression of that message. Develop a logo and all visual material before you begin announcing anything to make sure that is neat and on the same page. You may feel the desire to design your own logo, but professionals at a digital marketing agency can better translate your vision to the audience. They will be able to keep the image simple, clever, and clear.
In addition to bringing in completely new people, retargeting focuses on those that have already made some sort of contact with your business. This can mean that they visited your business’ site or opened an email, or anything else. Retargeting is a powerful tool that helps convert people that have limited exposure to your brand into someone that develops a growing interest in the brand from continued attention and communication.
Brand recall means that you will target people that are already looking for your specific product or service. This is often done by targeting interest-based keywords, or trait-based keywords to capitalize on specific traits of the brand or product/service.
Don’t fully understand the difference between these keyword types or how to properly use them? Reach out to a digital marketing group to help you.