About

We Believe in People

Science of Story is a community dedicated to those brave enough to embark on the transformation journey

I want to discuss why a company exists in the first place. In other words, why are we here? I think many people assume, wrongly, that a company exists simply to make money. While this is an important result of a company’s existence, we have to go deeper and find the real reasons for our being. . . . Purpose (which should last at least 100 years) should not be confused with specific goals or business strategies (which should change many times in 100 years)

- David Packard (1960) founder of Hewlett-Packard

71%

of employees are disengaged (Gallup 2015)

54%

think the company that they work for has “no ambition beyond making money” (Deloitte)

86%

believe “business will have a least as much potential as government to meet society’s challenges”

Meanwhile, the world is searching for meaning…

Time
No. of searches

Unprecedented growth in popularity of “purpose in life” throughout the lives of the Millennial generation

Time
No. of searches

From culture, to the way we communicate digitally, we aim to create a magazine that inspires a movement to discover and share purpose transformation.