Branding in a Digital World

According to Entrepreneur’s Encyclopedia, branding is “The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.” The brand of a company has an influence on everything from a potential customer’s image of you to your loyal customer’s feelings about your company. Your brand is your promise to your customer and one of the most important components of your company’s being. Not only does it provide customers with a brand personality it also gives them an idea about your credibility and style.

Check out this short video for a quick overview on branding and everything that it consists of. Read on to get even more information!

Where does my brand stem from?

Just as human beings, companies have a personality. This personality, otherwise known as your brand, is what makes you different from competitors, but it is also what makes your customers loyal to you. Your brand stems from who you want your company to be and who people perceive you to be. Your actions, from your promotional items and product offerings to corporate social responsibility, speak toward who your brand is.

elements of online branding

What is a brand consisted of?

A brand consists of the following elements: brand name, URL, logo, symbols, slogan, characters, jingles, and packaging. In order to be successful, it is important to keep in mind that your brand elements must be memorable, meaningful, likeable, transferable, adaptable, and protectable. Also, it is vital to have a unified personality across all channels in order to show off your company culture. Staying consistent in all of your messages, from advertising to public relations to social media is extremely important in order to create a unified brand personality.

So I have a brand…what does this get me?

After establishing your brand elements, your brand should be able to deliver your key communication messages clearly, connect with your target market, motivate them, create customer loyalty, and confirm your credibility. Connecting with customers on a personal, emotional level makes your brand one that they will trust. Think of P&G – their brand image is one of a trusted, household product – your company should strive to have the same, easily recognizable, knowable name. Here are another examples that the brands successfully deliver their brand messages.

What can I do to create this for my company?

Remember, branding is one of the most essential things you can do to create consumer awareness and increase recognition. Strategizing about what you would like people to think of your company is your first step. Because branding is a digital marketing service, you may also turn towards a digital marketing agency, which can help you plan, execute, and maintain a brand personality. Start showcasing your brand to increase awareness and buzz about your company, today!