Being the savvy 21st century entrepreneur that you are, you are already marketing on social media platforms like Twitter and Facebook, but have you developed your Pinterest strategy? Last spring, Pinterest announced its promoted pins feature and it is still limitedly available, as the feature is currently in the beta stage.

Promoted pins are paid ads on Pinterest that target certain locations, demographics, and devices to help you target customers who are interested in what you have to offer. As an ad, it works on a cost-per-click (CPC) basis. Pinterest lets you run campaigns on a specific daily budget and duration (and you can monitor the analytics and success of campaign).

These ads operate similarly to those on Facebook. You can’t post promotional information, calls to actions, service claims, price listing, or misleading content in the pin image. You have to be honest and although you can have the link lead to a landing page, it cannot have signup requests.

However, Pinterest promoted pins will help you raise awareness of a particular pin, which is great for when you have something special that you want to feature, like an event, sale, or special article, like seasonal content.

Pinterest has the highest rate of customer brand engagement compared to other leader social media networks. Reports show that approximately 47 percent of online shoppers in the United States say they bought something as a direct result of a Pinterest recommendation.

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