BRANDPOSITIONING

DEFINING WHERE YOUR BRAND STANDS IN THE MARKETPLACE.

Brand positioning is more than just finding white space to claim. An effective positioning statement is the intersection of what’s true to your brand, what’s compelling for your customers, and what’s distinct about your business compared to others in your category. It is a beacon that provides clarity and direction for the brand and a clear and consistent experience for the target audience.

WHY DO I NEED BRAND POSITIONING?

GAIN CLARITY

Knowing where you want to go as a brand makes the journey a lot easier—or at least more predictable. And when you hit bumps along the way, you have the certainty of knowing where you need to get to.

DISCOVER SIMPLICITY

An articulated positioning strategy removes uncertainty and ambiguity. What remains is clarity and focus about who the brand is, and the connections it must make with its audience.

INSPIRE IMPACTFUL CHANGE

A clearly defined positioning is the launch pad for creative brand expression. The inherent discipline in the development process provides the constraints that yield intentional, effective ideation

FIND DIRECTION

Having a well-defined position in the market serves as the foundation for future growth and development—be it from the changing dynamics of the marketplace or the evolution of your brand’s offering.

WHY MABBLY?

UNDERSTANDING, DISTILLED.

Positioning work is more than just a writing exercise. We elicit input from our studios to understand the consumer and the competitive market landscape. Brand positioning doesn’t happen in a vacuum. It sits as part of a more comprehensive Brand on a Page that captures your brand’s mission, vision, persona, and values. We demonstrate our commitment to elevation through understanding by capturing the brand holistically.

 

FROM THE TEAM

Brand positioning sits quite literally in the middle of our brand on a page framework. And that is for good reason – it’s the hardworking, stabilizing core of our strategic efforts to elevate our partners’ brands in dedicated ways.

Chris Robertson, Group Strategy Director at Mabbly
Chris

CASE STUDIES

How we helped our partners turn their users into the heart of their success story.

“Thank you all for your hard work. We couldn’t have picked a better partner to help us bring TLN to life. I hope you feel like TLN is yours, too, because it is. So grateful for each of you.”

Sarah Kellogg Neff, The Lactation Network

“We’re eager to continue working with [Mabbly] because they understand what we’re trying to do and are able to act on it. Their unique data-driven approach allows them to align with the client and really understand objectives.”

Dan Hogan, Tolmar

“Undoubtedly, Mabbly is as strong an agency partner as I’ve come across in my career. And, if an added bonus were required, they’re wonderful to work with.”

David Spreckman, Verano