KPIREPORTING

PROVIDING A QUANTITATIVE LENS TO ASSESS PROGRESS TOWARDS YOUR GOALS.

KPI reporting creates an ongoing feedback loop that helps assess the relationship between marketing tactics, performance metrics, and business goals. It helps explain performance to more objectively identify what’s working and what’s not allowing for data-backed decisions that progress us toward our goals.

WHEN DO YOU NEED KPI REPORTING?

TO ESTABLISH GOAL ALIGNMENT, VISIBILITY, AND ACCOUNTABILITY

KPI goals should be set at all levels of your brand—from awareness and traffic to engagement and conversions. KPI reporting ensures your web analytics, and campaign goals are directly tied to specific metrics that everyone in your organization can use to evaluate success.

YOU NEED TO IDENTIFY INSIGHTS THAT DRIVE ACTION

Over time, KPI reporting will reveal trends in your marketing engine which can help you retune your tactics and reallocate resources to improve performance or avoid potential issues down the road.

YOU NEED CLARITY FOR ONGOING OPTIMIZATIONS

KPI metric analysis combines web analytics with real-time, in-market data to help you make the right decisions. It can shed light on potential PPC campaign optimizations and inform your site’s ongoing search engine optimization strategy.

WHY MABBLY?

GROWING YOUR BUSINESS WITH CONFIDENCE.

Our approach to KPI reporting combines our marketing and analytical expertise with your unique business expertise. This leads us to KPI targets that elevate your growth while remaining realistic based on historical performance.

 

FROM THE TEAM

At Mabbly, we’re a team driven by curiosity, passionately diving into data mysteries. We seek the “why” behind each data point because understanding the root cause empowers us to deliver impactful results. Our reporting goes beyond just numbers; we’re storytellers dedicated to helping clients understand their data.

Shazma Aslam, Digital Marketing Analyst at Mabbly
Shazma

CASE STUDIES

How we helped our partners turn their users into the heart of their success story.

“Thank you all for your hard work. We couldn’t have picked a better partner to help us bring TLN to life. I hope you feel like TLN is yours, too, because it is. So grateful for each of you.”

Sarah Kellogg Neff, The Lactation Network

“We’re eager to continue working with [Mabbly] because they understand what we’re trying to do and are able to act on it. Their unique data-driven approach allows them to align with the client and really understand objectives.”

Dan Hogan, Tolmar

“Undoubtedly, Mabbly is as strong an agency partner as I’ve come across in my career. And, if an added bonus were required, they’re wonderful to work with.”

David Spreckman, Verano