Work

  • Website
  • Content Development
  • Digital Marketing

The Mabbly team worked to humanize the global Griffith Foods brand with a vision and mission that inspires (and translates) across local markets. Through a refreshed visual identity, a world-class website and global campaign execution, the team was able to create brand cohesion through thematic consistency and global storytelling. By positioning Griffith through their mission to solve important human needs via food innovation, the campaign was able to traverse cultural differences and build new leads for the sales team.

Objective

After leveraging Mabbly to develop their go-to-market strategy for their newest sustainably-sourced sub-brand (Terova), Griffith Foods turned to the team once again to help launch a new global campaign across all five regions, including a complete overhaul of GriffithFoods.com.

Humanizing a global brand
to increase demand

The Mabbly team created an entirely refreshed brand identity, expanded their digital footprint, and streamlined their website experience to inspire key audience groups.

Outcome

The global campaign created new global-local marketing efficiencies that allowed the brand to speak one marketing language, track the same metrics, while flexing local customization. Through a new Brand Hub and Global website, the Mabbly team was able to make it as easy for local teams to access a rich library of global assets, campaign resources and brand guidelines for visual consistency

Conscious Leadership

After a long standing partnership with Griffith Foods, Mabbly has the greatest respect for this concious company. Their purpose lies at the intersection of the company’s expertise and the emerging needs of the world. From the Chairman of the Board to the CEO to the Griffith associates to which we interface with, there is a deep sense of concious leadership and connection to evolving the world’s food system.

Say hi to Alex, our director of new partnerships

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