The homepage of a website with a woman's face and a man's face.


In pursuit of solidifying Zeno at the forefront of modern, global communications, we embarked on a journey to explore digital-forward brands on the bleeding edge of expression and visual design. In order to create broad appeal and engage audiences across the digital platform, we explored modern visual identity options in a strategic, logical, and thorough manner, while considering the originality of our concepts. The synthesis and analysis of our research led to an exploration of Zeno Group’s visual and brand ID, inclusive of logo redesign and color palette evolution.

  • Visual Design
  • Website
  • Digital Marketing


Mabbly was tasked to create an award-winning and engaging digital experience that plays alongside market leaders and re-engages internal stakeholders. Alongside developing a visual identity strategy, which centers Zeno in the forefront of the online visual landscape amongst the largest public relationships agencies in the world.

The logo for zeno on a black background.
A black and white psd template for a small business.

Visual #1

A tablet and a phone displaying a wordpress theme.
A green, black, and white color palette.
The logo for schnyder m.

Visual #2

A mobile phone and tablet displaying the website.
A green, black, and white color palette.
Futura pt - a black and white logo on a white background.


Mabbly designed an industry-leading website that not only represents the core of Zeno Group today, but enables the user to intuitively self-select from Zeno Group’s array of services and capabilities. Acknowledgment and appreciation ensued not only internally (CEO, key stakeholders) but externally with industry honors. Check it out.

A set of different layouts for a website.
A set of mobile phones with a website on them.
A laptop with a tablet and a phone in front of it.

Working with global internal
and external teams

Through leadership alignment sessions and qualitative and quantitative research, Mabbly constructed a web visual design strategy to accurately reflect Edelman’s fasting growing digital division, Zeno Group. Mabbly built the process from strategy to execution. We performed the research, executed world-class design, engaged 26 offices worldwide, and worked within Zeno’s corporate technology team’s framework.

A black and white image of a website with a phone and a tablet.
A web page with different colors and fonts.
More Work