Since its humble beginnings on Chicago’s De Koven street in 1886, the Gonnella Baking Company has established itself as a staple in Chicago’s food landscape. For over 130 years, the bread manufacturer has maintained an unwavering commitment to quality, using premiere ingredients, innovative techniques, and tried-and-true recipes passed down from generation to generation in the Gonnella family.
The OpportunityGonnella’s rich tradition of refined recipes through state-of-the-art technology built a recognizable enterprise brand with a strong presence delivering frozen dough in the food services industry. However, with the fresh sliced bread available to consumers at local grocery chains, Gonnella wanted to ensure it connected with a younger generation of shoppers. Gonnella understood the importance of cultivating an online community in order to stay competitive; Mabbly knew how to build it.
Mabbly created a best-in-class social experience for Gonnella on Facebook and Instagram. Boasting over eighty thousand (80,000) actions taken on Gonnella’s social channels and counting, Mabbly’s strategy established a strong community of bread enthusiasts and reinforced Gonnella’s prominence in the retail space. With over one million campaign impressions, Gonnella garnered significant brand-awareness through their social presence and visual identity. Additionally, Gonnella experienced a follower growth of 72% year-over-year, demonstrating the ways in which content posted by the bread manufacturer not only attracted but also retained consumers while building brand loyalty.