50 Marketing Tools Every Business Should Look Into Using

In a world when marketing and organization are so important to the success of a business, there are plenty of tools you can use to save time, reduce costs, and reach all your goals. Below is a list of  50 marketing tools you should (at least) consider looking into using. It is unlikely that your company will get a chance to experiment with each one – and you shouldn’t need to – however, you should take the time to learn more about the few that can do the most for your business.


Clear Communication Makes Projects Smoother

Asana. With a mission of helping teams work together in an effortless environment, it is easy to see how Asana could be a big help for marketing departments.

Basecamp. What types of marketing projects are you tackling in 2016? If you want to keep everybody on the same page, Basecamp is a tool to consider. When it comes to project management, there aren’t many better options.

Evernote. You’ll never need a notepad again. Evernote is a note-taking app that allows you to record all your thoughts, and of course, share them with others. Have an idea for a new social marketing approach? Jot it down, share it with your team, and take action.

Slack. This is a multi-channeled communication platform that allows teams to communicate with more ease and less stressful than Email. It claims “to make your working life simpler, more pleasant and more productive.”

Tracking SEO Rankings: A Must for Any Business

SEMRush. Ever wanted to know how your company compared to your competitor using the same keywords? Now you can. SEMRush helps point companies in the right direction in how to track competitor keywords and insights.

OnCrawl. OnCrawl describes its service as an, “Easy-to-use web crawler and Logs Analyzer for Enterprise SEO Audits and Daily Monitoring.” They claim to improve your crawlability and your rankings. They specialize in organic traffic to help improve search engine rankings.

Google Keyword Planner. This free tool provides data on everything from search volume to keywords associated with a given website. You can’t plan your search engine marketing strategy without this tool.

Yoast. The WordPress content management system (CMS) remains top dog. If you rely on this system to organize and publish content, the Yoast plugin will make sure every piece of content is SEO’d to the max.

WordStream’s Keyword Tool: similar in many ways to Google’s Keyword Planner, this tool provides insight into which keywords are competitive.

Google Analytics

Google Analytics. It’s free and it’s powered by Google. That’s a free gift  from the SEO gods (or whatever). Use Google Analytics to learn more about the people visiting your website. It is the number one website analytics solution in the world for a reason.

iSpionage. Spying on your competition can be a lot of fun. It can also be helpful when creating a marketing strategy. This tool allows you to see what other companies in your space are doing. From there, you can beat them to the punch!

MozLocal. As a local business, you are always looking for ways to improve your search engine rankings. This tool helps you do just that. Soon enough, you will be burying the competition. Just remember to thanks MozLocal once it happens!

Linkstant. Are you tired of waiting around for your analytics reports to show you where your new links are coming from? Save time by using Linkstant. This link checking tool provides immediate results.

Is Your Company Social? It Should Be!

Facebook / Twitter / InstagramThese are an obvious. If you aren’t on these platforms then what are doing on the Internet? Just kidding. But really, start using these.

Reddit. Many people don’t think of Reddit as a marketing tool, but remember – it’s a great place to see what others are saying about market related topics. Also, when your article gets shared and spread around the community, it’ll only lead readers back to your website.

Buffer. Let’s face it: finding time to post on social media is never easy. With this tool, you can schedule your posts in advance.

Socedo. Using social media to find new customers can be time consuming and mind-numbing. Socedo helps relieve some of the pain by matching new prospects to your custom criteria.

Storify. A simple to use tool that allows you to find, collect, and share what people are saying all over the web. No more unwanted Facebook rants.

SocialBro. A cool name coupled with a powerful service, SocialBro is a real-time dashboard that shows you what followers are tweeting.

Slideshare. One of the most overlooked social media platforms, using this tool can generate qualified leads from time to time. While it’s a resource used by college students and professors, it is still largely useful in developing quick, professional-looking guides.

Hootsuite Dashboard

Hootsuite. Yet another solution for scheduling social media posts, Hootsuite is not only easy to use but it’s customizable.

Tweepi. If your Twitter account has taken over your life, if it has grown out of control (too much spam), this management tool is a lifesaver. It allows you to clean up your Twitter account, such as by seeing who’s not following you back.

Dasheroo. As a business dashboard provider, Dasheroo brings together all your KPIs in one place. You don’t have to open a new browser or log into multiple apps to track your performance. It’s simple and streamlined.

Quuu. Get found on social media platforms with quality content. Hand curated content suggestions for social media.

Content Production and Analytics

BuzzSumo. What type of content is being shared in your niche? Do you need suggestions for blog posts? If content marketing is on your mind, BuzzSumo will soon be your best friend.

NewsCred. Creating high quality content is easier said than done. Use this tool to write better content, increase revenue, and boost engagement. What more could you want from a content marketing tool?

Skyword. From content creation to publishing, it can take hours to push one post to the world. With the help of Skyword, the process is streamlined and simplified in an attempt to save you time.

Kapost. If you want to drive more traffic through your content marketing efforts, Kapost can help you do just that. Its content marketing software is known for its ease of use, even for beginners.

Google Drive. You may not think of this as a marketing tool, but that’s exactly what it can be. Drive allows you to share docs, spreadsheets, forms, and other types of content with your team.


IFTTT. Marketing automation is all the rage, and with this tool by your side you will find yourself saving plenty of time. This of IFTTT as your own personal marketing assistant.

Salesforce. The name may have “sales” in it, but don’t get caught thinking that Salesforce has nothing to do with marketing. With this customer relationship management (CRM) solution, you can better manage your sales and marketing strategy.

Campaign Monitor. Have you searched far and wide for email marketing software that is easy to use? Don’t look any further. Campaign Monitor has you covered.

KISSmetrics. What happens when somebody visits your website? Do you know which pages they visit and how they act? Behavior driven data should be a big part of your marketing plan. KISSmetrics is an analytics program that provides you with this type of information.

Optimizely. A/B testing is a big part of many marketing campaigns. Use Optimizely to test different landing pages. You never know when a little change could go a long way in having a positive impact on your bottom line.

Wootric. Winning customer loyalty is hard enough. Wootric provides a Net Promoter Score® that helps promote customer happiness.

Google Alerts. Want to know when your company is mentioned in the news? Want to know if a competitor is mentioned? Use Google Alerts to your advantage. It can save you a lot of time.

Cision. As one of the top PR software solutions around, you can use Cision for listing building, media monitoring, and much more.

Hubspot. Over the last few years Hubspot has picked up a lot of steam. For inbound marketing success, you need to get on board with its automation software. There is no two ways about it.

Act-on. Yet another marketing automation tool, Act-on is one of the simplest to use solutions on the market. If you are tired of complex systems that boggle your mind, let Act-on be your provider.

Salesforce Pardot

Pardot. In short, this B2B marketing automation solution brings together your sales and marketing teams. They should be working together anyway, so this is a big deal.

Other Helpful Tools

Aweber. A top email marketing provider for many years, Aweber continues to offer simple solutions for companies of all sizes. If your email marketing needs a shot in the arm, Aweber will give it to you.

Toutapp. Not sure which email marketing templates are generating the best results? Don’t worry, this is what Toutapp is for.

Movable Ink. Not everybody reacts to email marketing in the same manner. Fortunately, Movable Ink steps in to ensure that your message adapts to your audience. As a result, conversion rates can go through the roof.

MailChimp. Much the same as Aweber, MailChimp is a leading email marketing solution. Tip: if you want to send newsletters, this is the program for you.

Ahrefs. With this service you can track your backlinks, keywords, brand mentions and know what your competitors are doing. If you want to know what is working for you, as well as the competition, Ahrefs is your solution.

SendGrid. It’s a simple but an effective tagline: “Delivering your transactional and marketing Email through one reliable platform.”

Contactually. Like many marketers, you may have so many contacts that you don’t know who is who. Worse yet, you may forget to follow up with somebody who could soon turn into a customer. You can use Contactually to stay organized.