Latest

Understanding Your Business: What a Marketing Manager Really Does

If you own a small business, you probably know about the intrinsic value of branding and marketing. Even if the products and services offered by your company are not necessarily innovative, you can still achieve considerable success with the right promotion and branding strategy. Most new business owners start off…

Exploring Artificial Intelligence in Digital Marketing

Artificial intelligence in marketing is changing the way consumers and companies make decisions. From virtual assistants to real-time sales forecasting, marketing tools have evolved with the information age to be smarter, simpler, and more effective. More than ever, artificial intelligence in marketing will play a pivotal role in creativity, communication,…

2 minutes
Creating a Media Hub From the Ground Up: A Guide to the…

As we have progressed further into the realm of new, intriguing, and diversified content, we have found that the idea of a blog per se has been replaced by media hubs: a centralized platform where brands and individuals can share their ideas on what they believe in and what aligns…

2 minutes
Data Aside: How Creative Ads Can Supplement Your Marketing

Think about large creative ad agencies of the past, Mad Men-style. Creativity was king with campaigns that brought to light just how influential advertising could be among youthful consumers glued to the emerging glow of a television screen. They gave people a reason to care about what their clients were…

3 minutes
Market Research and Strategy in Digital Marketing

Marketing has reached the age of enlightenment. Technological advances in web development, data collection, and cloud storage have provided the tools to dive deep into research. As the artistic renaissance of the 20th century transitions into the scientific approach of the information age, marketing firms with data-driven creative will separate…

2 minutes
How to Set Up an Automation Workflow on MailChimp

With the unveiling of the Internet to the masses in 1991, it was a matter of time before tools like email became commonplace for personal communications. And anywhere people gather in mass to spread ideas, marketers will eventually gravitate towards. This was certainly the case for email marketing, which means…

3 minutes
Show more stories