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3 Things to Ask Yourself Before Rebranding

As our world becomes increasingly more visual, branding is more important than ever before. It’s not just about a logo, it’s about your entire identity. Visual identity provides consumer insight to your company’s mission, culture, and values. As companies develop and change, there comes a time for a fresh look.…

3 minutes read
Successful Branding Tips for Mid-Market Companies

Mid-market companies are like the awkward middle child of the American marketplace. Mid-size companies face many challenges as they try to find their place among branding’s golden children that include the likes of Nike, Apple, and Starbucks. Search Amazon, and you’ll come across hundreds of resources on branding for large…

3 minutes read
How Startups Can Build a Successful Digital Marketing Team

A modern digital marketer needs to live up to tremendous expectations. A decade ago, digital marketers had a few responsibilities for ads and SEO. Today, digital marketing is an umbrella term for many responsibilities. Anything that gets a product to a potential buyer is considered digital marketing. This includes content…

3 minutes read
The Future is Mobile

Smartphones and tablets are keeping us active, connected, and informed, and the future of Chicago digital marketing is optimized for a mobile lifestyle. Far more than phones or handheld electronics, mobile devices are key gateways for marketers to use effectively to communicate. From responsive websites to data-driven creative in advertisements,…

2 minutes read
Misconceptions When Going Through a Rebrand

Rebranding is a complex and multifaceted process, no matter how big or small your company. But regardless of these challenges, many companies change corporate identities every seven to ten years. The reasoning behind a rebrand can take different forms, including one or many of the following: Mergers, demergers or acquisitions…

3 minutes read
We Got Purpose, How ‘Bout You?

One of the largest driving forces of any company is the overall culture and purpose in which they cultivate within their organization. In fact, we believe that brands are a direct reflection of their culture that they set out to build. Rather than focusing on what a company is doing…

2 minutes read
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