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The Impact of PR & High Domain Authority Links in Digital Marketing

Tangible meets intangible, traditional meets modern day—adapting marketing efforts to coincide with a predominantly digital world can pose any number of challenges. And rightfully so, especially for a channel like public relations. With pre-existing pain points of ambiguity with regards to measurements of success and value, it can be difficult…

3 minutes read
How to Use Facebook’s News Feed as a Way to Gain Favorable…

Facebook is still the dominant force in social media, especially when it comes to news related topics. With more young to middle aged adults using this social network, it still grows despite consistent competition from other social sites. Representation on Facebook’s news feed is a great way to gain coverage…

3 minutes read
From An Intern’s Point of View

Barcelona, Spain. That’s where it all started. My search for the perfect internship wasn’t going as planned. Countless applications, countless regretful emails. Being abroad, tweaking my resume wasn't necessarily on my list of top priorities. It’s a hard life out there for someone who has no idea what they want…

3 minutes read
SEO Trends That Will Influence Your Content Marketing

It’s curious to find articles that claim that SEO is dead, with some who believe that SEO is a thing of the past. With all paid search at the forefront of many marketers’ strategies, it can be hard to really understand how to best optimize your site for organic search.…

3 minutes read
Why Using Video Will Boost Your Instagram Engagement

If you've used Instagram for some time then you're probably used to the standard photo posting format. While it's been a couple of years since Instagram allowed for video capability, it might take some convincing for you to start using videos when your regular posts are working so well. However,…

2 minutes read
Business to Consumer Product Marketing to Millennial Parents

When someone mentions the world “millennial,” two distinctly different images come to mind: a selfie-obsessed teen making beaucoup money promoting a product on Instagram, or a tech wizard in sweatpants and flip flops that created a successful startup. The words “parent” and “millennial” just don’t seem to belong in the…

2 minutes read
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