Brand Is A Reflection of Culture:

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Creative Branding Tactics to Help You Stand Out and Stay Ahead

Think about the last time you sat through a pre-roll ad on YouTube without counting down the seconds until its end. Or an instance on Instagram where a carousel ad compelled you to swipe from one photo to the next. What about a blog post you read through to the…

3 minutes read
Guerrilla Marketing: Netflix is (not) a Joke

Netflix is not only breaking standards with how they produce shows and movies, but also with their unique marketing campaigns. Last year alone, they employed a number of guerrilla marketing tactics that generated significant amounts of buzz: both online and offline. Guerrilla marketing is a form of marketing that focuses…

4 minutes read
Super Bowl Marketing and Why It Can Be a Success

Your significant other walks around the house occasionally mimicking the Man Your Man Could Smell Like. Your aunt still exclaims, “Where’s the beef?” at every family cookout during the summer. You still tear up at the thought of puppies and Clydesdales being the best of buds. In all of these…

3 minutes read
The Best Digital Brands That Conquered the Market in 2017

Digital is the new brick and mortar, or so it seems these days. With a wave of new content creators comes a movement of new brands that live solely in the digital space; most of which are killing it. Without having physical spaces, these brands rely on social media, word…

3 minutes read
Below the Surface: 2017 Brand Redesigns and Revisions

When you pop the tab on your favorite soda and take a sip, it tastes the same as it always has. Cool, crisp, and refreshingly sweet. When you look at the packaging of that soda however, at the way that it targets you via ads on your Waze app and…

3 minutes read
How the Social Conversation Changed in 2017

The early days of social media made for exciting times. Nobody knew yet how big Facebook and Twitter (which were introduced in 2006 and 2007, respectively) would get. The socially savvy saw their potential, but back then, not a lot of people were aware of it. Thus, the social media…

3 minutes read
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