To the Extended Tribe of Mabbly,
We started Mabbly with a dream; a dream of building something unique and profound crafted to reflect ourselves. Armed with infinite ideas, only a handful of skills, and an unyielding drive to survive, we charted our own path, failing forward over & again to articulate/define our purpose and value to the world.
Seven summers later, we have grown up, down, left, right, and sideways, repeatedly challenging one another to rethink and reimagine what’s possible. Along with our Tribe, our dream was evolving with the ever-changing world around us. And for a long time, this uncertainty and excitement (maybe fear) fueled our insatiable appetite to create and innovate. Our “army of one” mentality translated into a fearlessness, a confidence to tackle any obstacle in our way. But something was missing, some ethereal void keeping us from feeling whole.
Our “army of one” began to expand as we were fortunate to have more opportunities to tackle business challenges and help companies grow. As rigorous as vetting a potential son-in-law, we carefully and consciously welcome more members into our Tribe, each bringing a uniqueness that amplified our cumulative flame. Like a line you can only see once you’ve passed it, our dream was our reality, and our Tribe was growing. The dream, at that point, evolved into creating a vivacious company culture that sustained and thrived outside the confines of the original members. As we quickly learned, not only is that dream a possibility but a natural byproduct of uniting the right people with shared values. These values, Individuality, Mastery, Agility, and Connection, continuously tighten the bonds between us and weave the evolving fabric that is Mabbly.
Today, we cherish the ability to lean on one another and celebrate our culture of values. We operate under a pretense that we are a company of its people. Our diversity of strengths, talents, and passions elevates our collective whole. We support, inspire, and care for each other because our relationships give us meaning and connect us to our work. We see potential everywhere: in each other, in ourselves, and in the businesses we serve. We chase the potential of tomorrow together, embrace the uncomfortable, operate with humility, and trust our values to guide us forward. Our new brand symbolizes all of that for us.
It’s simple, just an underlined lowercase m. The underline is an homage to the first computer cursors and a nod to the tech-founding crazy misfits of the prior generation whose innovation and creation was the blueprint for our world today. The cursor is set under an understated lowercase “m,” which typifies the humble reverence of our collective spirit over personal ego.
We have been unmistakably fortunate to live our dream and privileged to help others live theirs. Lastly, I want to say thank you to every Mabbly Tribe member past, present, and future; you are the reason Mabbly is what it has become and what it will be. Let’s keep dreaming.
The Beginning.
